Braskem's resin to rise up to US$ 100
São Paulo - High world demand for plastics and synthetics has resulted in Braskem closing this first three months realigning prices close to US$ 100 per tonne of resin (raw plastic). Products in more demand cost up to US$ 2,000 a tonne. "Price adjustments could reach this value. We line up our prices on average with the international market. We're hoping for cheaper naphtha in the next few months due to the slowing down of the USA economy, which will give us a favorable situation in the first quarter," said company President, José Carlos Grubisich. The company quadrupled its net profit in 2007 and beat resin production records. (Source: Gazeta Mercantil - Indústria - Pág C7 - 21.02.08)
Brazil is third in mobile phones
Brazil was the third in attracting new owners of mobile phones in 2007, União Internacional de Telecomunicações (UIT). It was behind China and India. 21 million mobile phones last year, growth of 17%. 120.9 million people have mobile phones in the country - 63.6% of the population. (Source: Valor Econômico - Empresas & Tecnologia - 21.02.08)
Peróxidos invests US$ 30 million in capacity expansion
Peróxidos do Brasil, a company controlled by Belgian group Solvay, which had net sales of US$ 90 million in 2007, has started expanding its factory in Curitiba (Parana state). Seven months after finishing an expansion program, it plans to invest US$ 30 million to increase production of hydrogen peroxide from 120 thousand tonnes annually to 165 thousand tonnes. German Evonik (previously Degussa), its only competitor in Brazil, announced that it has increased production capacity to 70 thousand tonnes annually at Barra do Riacho (Espirito Santo state), and that now the factory has a potential to reach 100 thousand tonnes a year. (Source: Valor Econômico - Empresas & Tecnologia - 20.02.08)
Sales of personal computers grew 38% in 2007
Brazil will be the third largest market for personal computer sales by the end of 2010, after the USA and China. The forecast is made by IDC Consultancy. The reason for this optimism is the 38% growth in desktops and notebooks sales in 2007, 10.7 million units, which has put Brazil in fifth position in the world of PC sales. According to Brazil Quarterly PC Tracker, of IDC, the biggest leap was in notebook sales, 153% up on 2006, totalling 1.5 million units last year. (Source: Agência Estado - 19.02.08)
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Sales best since 2001 and continuing in 2008
Sales were up 9.6% last year, the best result since 2001, according to the Instituto Brasileiro de Geografia e Estatística (IBGE). All areas researched registered expansion, pushed by credit, but also by increased income, jobs and imports. Economists expect this to continue in 2008. Paulista commerce with 12.5% growth in 2007 sales, was the principal in the national result. According to Reinaldo Pereira, of the Coordenação de Comércio e Serviços do IBGE, São Paulo represents 37% of sales in the country and corresponds to about half growth in the regions. (Source: O Estado de S Paulo - Economia - 19.02.08)
Eastman to sell division
São Paulo - North American packaging manufacturer, MeadWestvaco Corporation, announced on Friday an agreement to buy a chemical products division of Eastman Chemical. Last year, MeadWestvaco registered a growth of 6% in sales, to US$ 6.91 billion compared to US$ 6.53 billion in 2006. Profit reached US$ 285 million last year, US$ 1.56 per stock. Sales outside the USA account for approximately 45% of the total. (Source: Gazeta Mercantil - Empresas & Negócios - Page C1- 18.02.08)
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O.b. back in the midia after 10 years
São Paulo - The tampon market is led by O.b. with 84.4% share in value and 87.3% in volume, according to AC Nielsen. "Even so, we feel the necessity to return to the midia, after 10 years' absence, in ordder to strengthen the brand still more," said O.b.'s manager in Brazil, Ricardo Wolff. (Source: Gazeta Mercantil - Comunicação - Page C9 - 18.02.08)
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Sanitary towels Tampons
Mabe putting its own brand on Brazilian market
A new brand of refrigerators, stoves and washing machines will arrive in the shops in the second semester of the year. The name, Mabe, may not be familiar to Brazilians, but Mabe has known Brasilians for a long time. The Mexican group makes and sells white line products of American multinational GE in the whole of Latin America, including Brazil. Whirlpool, for example, does not want to take on risks in Brazil, where it continues to invest in local brands Brastemp and Consul. "The Brazilian consumer is especially sensitive to electrodomestic products," said Mendizabal, who has contracted Young & Rubican. Today with Dako and GE, Mabe has 17% share in white goods line in Brazil. (source: Valor Econômico - Empresas & Tecnologia - 15.02.08)
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Gas ranges (cookers) Microwave ovens Freezers - chest
Coca-Cola to invest US$ 1 billion in Brazil in 2008
With 16% growth in sales over last year, mainly due to th eacquisitiion of Del Valle, juice manufacturer, and Matte Leão, teas - Coca-Cola Brasil closed 2007 with 8.53 billion litres sales, worth R$ 12 billion (about US$ 7 billion), growth of 20%. The company announced that it will invest R$ 1.5 billion (about US$ 1 billion) in the country this year. "This is the best performance in Brazil over the past three years," said Brian Smith, President of the company in th ecountry. In 2006, Coca-Cola Brasil grew 9% over the previous year. Global sales in 2007 increased 6%. The company had sales last year of US$ 28.8 billion, 20% more than th eprevious year. (Source: O Estado de S Paulo - Economia - 14.02.08)
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Femsa's sales up in January
The dispute for third place in the beer market has been closed for January. Femsa, which does no longer buy Nielsen's data, was exactly the company which grew most last month, according to the latest reading of the research company. Femsa closed January with 8.3% share. In December the company had 7.7%. Biggest growth was the Bavaria brand. Petrópolis the brewery which grew most last year, was stable between December and January with 8.5% market share. In January 2007, Petrópolis had 7% share. Competitor Schincariol lost 0.3% in the period, with 11.1% slice of the market. (Source: Valor Econômico - Empresas & Tecnologia - 14.02.08)
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Beer Carbonated soft drinks